Recent research from Mintel has found that the value of the game meat market has risen by 33% in the last five years, and is now worth around £106 million.
Much of this was driven by sales of venison, usage of which increased from 13% to 17% over the 12 month period preceding the survey. In total, almost a quarter (24%) of respondents to the Mintel survey had eaten game in the past six months.
Emma Clifford, Senior Food Analyst at Mintel, said: “Rising interest in scratch cooking and growing confidence in the kitchen is likely to be encouraging more people to branch out to different dishes, and perhaps recreate some which they have enjoyed in restaurants.”
The survey also demonstrates further potential in the game meat market, as 41% of those who had not tried game in the past twelve months expressed an interest in doing so. The value of the market is, overall, expected to rise to more than £140 million by 2020.
The Mintel data was taken from a questionnaire taken by 2000 respondents online, and is published in their Poultry and Game Meat – UK – October 2015 report.